To establish the types of ethnic followings that boxing has cultivated the UFC is connecting with the hip-hop industry.

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UFC helped promote 50 Cent’s new single “Get Up” during UFC 91 with a music video featuring Brock Lesnar and Randy Couture. And earlier this month, Evans, Griffin and other UFC fighters, including Frank Mir, had a side-by-side presence with 50 Cent and LL Cool J at the 2008 Video Game Awards.

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