Good Morning America recently recreated the 1940s black doll/white doll experiment. This time with more favorable results.
Click on image to watch ABC News video.
( courtesy of jezebel.com )
Today Good Morning America recreated the 1940s experiment in which 63% of African-American children given identical white and black dolls said they’d rather play with the white doll and 44% identified more with the white doll.
GMA interviewed 19 black boys and girls who ranged in age from 5 to 9. This time 42% wanted to play with the black doll, 32% with the white doll, and the rest said they didn’t want to play with either doll. 88% said they looked more like the dark-skinned doll. When asked which doll was prettiest, all the boys said both dolls were equally pretty, but 47% of the girls said the white doll was prettiest.
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it is unfortunate that most black girls and women have an esseu with their looks but u shouldn’t really blame on them. it is soully down to the media which lightens up the conplactions of seccussfull black women such as beyounce, ryeanna, karry washinton and many more on their advertisement. I seen this first hand in covergirl pictures.I also must ask where r these black stars voices… is getting payed more important the sending out the right massage…. as if being a teenager and having to deal with raging hormouns isn’t enough. to me it sounds like that the media is more like the windmill that powers this preception.
I live in Astria ( don’t get me started) and the only English channel on tv is CNN anyways I love watching Inside Africa and African voices but everytime the adverts come on it shows skin lightenen creams and soap. what’t up with that… so don’t expect anything to change on those matters as long as we r taking part in that game we will never acheive complete equelity and fareness… we can only make a difference it we work hard in educating our young so that in the feture so that they r in a position of power to make those choice that give confidence to young dark skinned people.
Comment by fi — March 28, 2010