Johnson, now chairman of the RLJ companies, with investments in banking, financial services, gaming and more, said that the key to making a mintority media play work is to have a major strategic partner.

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Cable pioneer Bob Johnson said Friday he was still looking for a visionary partner along the lines of cable veteran John Malone to back his and Ion Television’s Urban TV proposal, which means to address a “clear and present need for additional diversity” and one not being met by cable today.

Speaking to an audience of media executives and journalists at a Media Institute here Tuesday, Johnson, now chairman of the RLJ companies, with investments in banking, financial services, gaming and more, said that the key to making a mintority media play work is to have a major strategic partner like Malone, who put up the first dollars for BET and stuck around as a mentor and personal friend for over 20 years.

Malone’s backing became the “Good Housekeeping Seal” when he was seeking carriage for BET. “That conversation opened up more doors to me than BET than anything else I could have done,” Johnson said.

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