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Lawmakers Question Accuracy of Arbitron Data on Minorities

In Business posted by TD Staff

A congressional committee has launched an inquiry into a local company’s new system for gauging listenership of radio stations and whether it leaves out minority households.

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The new system has caused turmoil in the radio industry; many stations that were popular under the former system have seen their ratings plummet under the new one. Arbitron says the devices give advertisers a more accurate and detailed look at a radio station’s audience size, but some radio companies are complaining that the PPM service fails to include minority listeners.



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