For young people from low-income backgrounds, often faced with paying their own way and helping support their families, interest in designer labels is waning as the economic downturn strains wallets and helps boost the appeal of frugality.

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Staffers at programs serving low-income youth in Los Angeles, Detroit, Chicago and New York notice a reduced focus on top labels, whether due to dwindling resources or changing tastes. It’s a shift away from decades-old stereotypes of poor kids obsessed with bling and brand labels.

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