Targeted talk. Pepsi has developed on online community, PepsiWeInspire.com, where African-American mothers can share personal and inspirational thoughts.
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The brand has already signed up celebs such as actress Taraji P Henson and singer Keyshia Cole to share on the subjects of beauty, love, laughter, hope, joy and wisdom.
“Pepsi We Inspire will tap into the powerful bonds between women by creating a platform built just for them,” Pepsi says. “Singers, thespians, and authors, whoever uplifts and entertains, will be a part of this community as they too share their own intimate moments, like the songs, movies and recipes that make their own lives just a little more blissful.”
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